MDM | The Ultimate Guide to Email Marketing

The Ultimate Guide to Email Marketing

Email marketing is one of the primary methods of communicating with your audience. This course, with downloads and swipe files, shows how to build a lasting relationship with your email subscribers leading to ongoing loyalty and profits.

This course is already included in the Full Membership

Course curriculum

1. Welcome to The Ultimate Guide to Email Marketing
2. Introduction to Email Marketing
3. What Is an Email List and Why Is It So Important?
4. The Customer Value Journey
5. Maximizing the Customer Value Journey
1. The Basics of Email Marketing
2. A Look at the Different Types of Emails
3. Opt-in vs Non-Opt-in
1. Your Customer Avatar
2. Segmenting Your Email List
1. The Sales Funnel Explained
1. Types of Campaigns You'll Be Using
2. Designing Your Email Strategy
1. Overview of Autoresponders
2. Understanding Autoresponder Software
3. Creating Autoresponder Emails
4. Sample Emails Series #1
5. Sample Welcome Email
6. Setting Up Your Autoresponder Software
1. No Spam Rules
2. Warming Up Your New Email
1. Building Your Email List
2. Getting People to Sign Up
3. What Your Subscribers Want
4. How to Keep Your Subscribers Interested
5. Article: Develop a Lead Scoring System to Generate 50% More Sales at Half of Costs
6. Article: 28 Powerful Tips on How to Write Cold Emails That Will Actually Get a Response
1. Branding Yourself
2. Principles of Good Design
3. Creating Video for Your Emails
1. Why Good Email Copy is Essential to Your Marketing Success
2. Writing Your Emails for Maximum Impact
3. Writing Great Headlines
4. Writing Great Emails
5. The Importance of a Good Introduction
6. What Should Your Write About in Your Emails
7. Providing Valuable Information to Your List
8. Let's Write Your Thank You Email
9. For Your Prospects: How to Find the Best Subjects to Write About
1. Email Metrics
1. Reaching Your Subscribers Outside of Your List
2. Email Marketing Newsletters
3. Passive vs. Active Income from Your Email Marketing
4. Use Your Lists When Doing Your Ads
1. Use First Person in Call to Actions & Get 90% Increase in Click Through Rate
2. Design a Smart Automated Reactivation Campaign and Boost Sales by 164%
3. Get Personalized Emails to See an Average of a 19% Increase in Sales
4. Reduce Friction and Increase by 100% Your Email Sign-Up Rate
5. Use Segmentation to Increase Deliverability & Experience 141% Increase in Revenue per Campaign
6. Increase Your Email Open Rate by 33% with a Subject Line That Triggers Curiosity
7. Set Up Automated Behavioral Triggered Emails to Get 71% Higher Open Rates
8. 10 Ways to Make Email Marketing Work for You
1. Become a Subject Lines Master
2. Keep Your Readers Engaged
3. Timing and Frequency of Emails
4. Avoid Spam Filters
5. List Segmentation
6. Develop a Strong Connection with Your Audience
1. Introduction to Aweber
2. How to Create a New List in Aweber
3. Email Followup in Aweber
4. Installing Forms in AWeber
5. Managing Subscribers in Aweber
6. Managing Reports in Aweber
7. Troubleshooting Web Forms in Aweber
8. Web Form Statistics in Aweber
1. Get Response Campaign Setup
2. Installing a Webform with Get Response
3. Sending An Email with Get Response
4. Webform Setup with Get Response
5. Campaign Setup in Get Response
1. Automation Rules in MailChimp
2. How to Create a Broadcast in MailChimp
3. How to Create Lists in MailChimp
4. How to Create a Signup Form in MailChimp
5. How to Remove Unresponsive Leads in MainChimp
6. How to Schedule Followup Emails in MailChimp
1. The Ultimate Guide to Email Marketing Workbook
2. Email Templates You Can Edit and Use
3. Email Marketing Terminology
4. Good Email Resources to Have
5. Cheatsheet Template Sample
6. Getting Started with Email Software
7. More Getting Started with AWeber
8. More Getting Started with Get Response Software
9. Sales Email Templates (by Infusionsoft)
10. Affiliate Marketer Emails Swipe File
11. 101 Best Email Subject Lines (by Digital Marketer)
12. Potential Subjects for Prospects in the Awareness Stage of the Customer Value Journey
13. Big List of Content Ideas
14. State of Email Marketing Report
15. Cart Abandonment Series
16. Upsell Series for After Purchase
17. Deadline Email Series Templates
18. SMS Marketing Tips
1. Conclusion and Your Action Plan
2. Infographic

About this course

97 lessons
1 hour of video content

The Ultimate Guide to Email Marketing

Course curriculum

Introduction and Welcome

Basics of Email Marketing

Create Your Customer Avatar

The Sales Funnel

Your Email Campaigns

Autoresponders

About Spam

Building Your Email List

Design

Copywriting

Email Analytics

Creating Income From Your Lists

Articles

53 Untapped Ways to Boost Your Email Open Rates

Getting Started with AWeber videos

Getting Started with Get Response Videos

Getting Started with Mail Chimp

Downloads and Resources

Conclusion

About this course